Austria wants to increase wine exports to €200m by 2020
Austria wants to increase its global wine exports to €200m by 2020 from €143m in 2015.
Willi Klinger, managing director of the Austrian Wine Marketing Board, told Drinks Business there is enough capacity to add 10m litre of wines to its overall export figures.
Austria's key export trends are:
* Germany remains its largest market by value, accounting for around 52.4% of the market in 2015, followed by Switzerland (12.8%) and the US (7.49%) after seeing sales rise 14.9%.
* Chinese exports fell by around 37% by value to account for 1.45% of Austria’s exports in 2015
* Belgium rose 28% by value, and 34% by volume.
* The UK saw strong distribution gains up 17.3% between 2014-15 to €4.480k, up from € 3.819k in 2014, with volumes up 12.2% to 761,000 L.
* The average price per litre in the UK was one of the highest in the world at €5.64 in 2014 rising to €5.89 per litre in 2015 – more than double Germany’s average price of €2.15 per Litre in 2015.