US sales of wine in cans rocketing year on year as consumers embrace new packaging
Canned wine sales in the US are rocketing, up by 43% year on year as consumers become more accepting of alternative packaging.
Boxed wine too is also enjoying heady sales in the US, up by 7% on last year at a time when overall retail wine sales remain flat at $3.3 billion.
According to Forbes, wine has been packaged in cans in the US since 1936, but has only really taken off in the last ten years, with its growth rapidly accelerating in the last few years.
One of the big success stories of canned wine in the US is Tinto Amorio, a low calorie sparkling red wine cocktail with lemon. Only launched less than a year ago it is now a best seller at California supermarket Pavilions and is about to be rolled out over 300 Albertsons’ stores.
Denver-based The Infinite Monkey Theorem was one of the first wineries in the US to get behind canned wine, and sells its sparking Black Muscat in a 250 ml tin. And five years ago Oregon based producer Union Wine Company ruffled feathers with the launch of its Pinot Noir in a 12 ounce can, to try and encourage the “beerification” of wine amongst drinkers.
Last year Accolade Wines unveiled its range of sparkling wine-based beverages in a can, called the Sparkling Collection, which is sold under the Stone’s Banrock Station and Hardy’s brands. The format is proving particularly popular with millenialls, who like the convenience of the lightweight packaging making it easy to take to concerts and festivals.