Germans drinking less red wine, with white and rose gaining ground
Germans are drinking slightly less red wine, while white and rose wines have shown a small increase, according to the German Wine Institute (DWI) at the start of the international ProWein trade fair which is currently taking place in Dusseldorf.
The trade body said that 46% of all wines bought in Germany during 2018 were white, followed by 44% red and 10% rosé. This represents a 1% market share uplift for both white and rosé wines, at the expense of the reds. These trends were identified in the latest edition of the GfK wine market analysis, commissioned on an annual basis by the DWI.
After 1999 the market share for red wine rose strongly until peaking at 53% in 2007. As from 2009, however, white wine started regaining ground, and this trend has strengthened in the past year, exacerbated by the very hot summer. According to the DWI, the growth in rosé wine can be attributed to the same cause, as wine drinkers often give it preference over reds when temperatures are high.
The market share for rosé has hovered between 9 and 10% for the past decade.