Bottle Wine Exchange
VINEX global bottle wine exchange for industry professionals
VINEX launched the Bottle Wine Exchange in March 2018, building on the success of its bulk wine exchange launched 2 years earlier
The VINEX Bottle Wine Exchange is a comprehensive web-based trading exchange that allows wine producers, brand owners and major retail chains, importers and distributors to source and trade bottled wine using sophisticated trading methods.
VINEX has grown quickly and now has members from 57 buying countries sourcing and tendering wines from over 6,800 producers spanning 22 countries. Since release, the bulk wine exchange has offered or sourced more than 1.3 billion litres of wine, grape must, juice concentrate, brandy and spirit, and traded across 26 countries.
The Bottle Ex takes that same secure trading methods and opens it up to bottled wine for business to business industry organisations licensed to trade wine and grape-derived products. It means wine buyers in any market (across 7 languages) can use the real-time exchange to source either producer brands, private label or unlabelled wines. They can also use it to release tenders for their own specific buyers' own brand supply requirements.
Wine producers and brand owners are able to use Bottle Ex to target their packaged wines to specific markets or buyers, and connect with new importers and distributors.
Denys Hornabrook, co-founder and managing director of VINEX, said the Bottle Ex service was launched in direct response to requests from wine buyers and producers, who are constantly looking for ways to upgrade and develop both their private label and branded wine offers and target new markets. “This is the first-of-its-kind B2B bottled wine trading exchange anywhere in the world, certainly with this level of trading sophistication. It has the potential to significantly increase market connection and transform current buying and selling practices for bottled wine,” he said.
“We’ve held talks with key buyers, particularly amongst the major international supermarkets, about how we can help them pursue industry best practice, particularly around increased objectivity, traceability and centralised efficiency. The Bottle Ex specifically targets those needs. We have also drawn on the learnings from our regional managers and experience in operating the Bulk Ex platform launched two years prior to create a model that takes the buying and selling of bottled wine to an expanded market universe.”
Benefits for buyers
Bottle Ex allows buyers to use the exchange to set their own search, sourcing and tender parameters including price point, packaging, country of origin and varietal. Buyers can also tender their requirements either to the broad market or just to a group of known and certified producers. They can then request samples of brands, labelled and unlabelled stock being offered through the exchange.
Benefits for producers/sellers
Equally producers and brand owners can send out alert notifications to buyers, importers and distributors in target markets about the wines they have available and their offer. Buyers can then look to make bids for those wines, either by auction, best offer, fixed price and respond to pre-harvest offers. The unique VINEX Sub Exchange can be used by producers to discreetly offer packaged wines, with or without labels, to a defined list of buyers’ with limited tender visibility by the broader market.
Within the Bottle Ex, a new VINEX Boutique exchange enables buyer and sellers to tender and offer premium quality and appellation wines providing smaller and mid-tier producers and buyers with an opportunity to sample, connect and create new relationships.
Boutique Region InFocus: DO Bierzo - read more here
In-Market Regional Managers
“The Bottle Ex is supported by a team of experienced in-market regional managers assisting producers and buyers to connect, and ultimately to advance a more efficient and lower cost market access for all,” said Hornabrook.
VINEX launched their digitised Bulk Wine trading exchange in March 2016 with the aim to increase market access and transparency, and to provide a secure objective framework in which members could trade within and across markets.
To date, VINEX has published more than 3,800 daily market insights, news articles and reports, and provided analysis and market reports on pricing and inventory movements across all major markets.
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