Promote Your Brand Name
IMPROVEMENT 2. Now promote your brand identity, and attract more buyers
Choose to display your brand name on some or all of your sell listings
Now when you Add Listing to offer bulk or bottled wines you can promote your company brand directly to buyers. On 
listings where you're offering a sensitive price or for some other reason you may choose to keep your identity private, but on your other listings you can now attract more enquiries from buyers by promoting your brand. When submitting your listing, you can choose to display your brand name or not.
Note: if displayed, your name cannot be viewed by other producers or brokers; only buyers (importers, distributors, wholesalers, bottling facilities and retailers).
You can still offer wines through the VINEX Main Market without revealing your company name or use the Direct Market where your listings are locked and you invite the buyers directly, with your identity either revealed (or hidden) to the those buyers. Read more here about the power of using Direct to engage buyers.
H
ow do I display my company brand name? Go to either the Bottled or Bulk marketplace and select Add New Listing. After entering your wine's details and offer you'll be asked if you agree to display your company brand name. Untick the box if you want your listing identity to remain hidden.
Helpful Tip When adding multiple wine listings, open a previous listing from your dashboard My Listings, and use the Duplicate button, then only edit the fields that need changing (and before submitting and choose to display your brand name, or keep it hidden - it's your choice), and press Submit Listing.
More improvements...
- Engaging New Buyers
- Promote Your Brand Name
- Direct Market Access
- Guaranteed & Earlier Supplier Payments
- Fee Changes
