Austrian wine exports increase, despite smaller harvests
- Austrian wine exports rose to 148 million Euros in 2016, according to the latest figures from the Austrian Wine Marketing Board (AWMB).
- The growth came from bottled wine sales, which command more of a premium, and this helped make up for the smaller volume harvest the country has experienced over the last five years.
- The volume of bottled wines grew by 1.8m litres during the year, contributing an additional 5.2 million Euros.
- The average price per litre on exported wines rose to 3.05 Euros per litre.
- Bottled ‘Qualitätswein-grade’ white wines saw growth of more than €6 million.
- Key growth markets for Austrian wine include the US, which saw growth of nearly 12%, taking it past the 12 million Euro mark for the first time, along with Australia, Hong Kong, Canada, Norway and Switzerland.
- Within the EU, Belgium, Germany, the Netherlands, the Czech Republic, Finland, Denmark, Slovakia, Poland and Ireland saw the most marked increases.
- The AWMB has said it wants to see the value of its country’s exports grow by more than a third in the next five years to 200 Euros by 2020.
- The UK is one of Austria’s key growth markets.
Source: Austrian Wine Marketing Board