Australian wine in the Netherlands
- The Netherlands, while being a relatively small market of 17 million people, is an important one for Australian wine.
- In 2016 it imported $31 million of Australian wine, compared with Germany at $45m.
- The Netherlands has also shown strong growth in the premium category, with exports at $10 and over growing by an average of 18% per annum over the last three years.
- Reds are still the dominant wine style in this price segment with a 63% share.
- Whites in the $10 and over price segment have grown by an average of 36% a year over the last three years, albeit from a relatively low base.
- Chardonnay and Chardonnay blends are the most popular white variety (based on label claims), although Shiraz is still the dominant variety overall in the $10 and above segment.
- In 2016, there were 473 Australian exporters who sent over 6,400 different wines to destinations in Europe (excluding the UK), with a total value of $214 million FOB.
- Source: Wine Australia