France records biggest jump in value of imports to the US
France has recorded the biggest growth in the value of imports to the US compared to any other country.
With imports surging by over 14%, France surpasses New Zealand in second place with growth of 13.7%, according to Nielsen.
This French success story can be attributed in part to the growing trends of sparkling and rosé wine, both categories where France has traditionally been strong.
The growing popularity of rosé in the US, has seen those wines in the $7.99 plus price bracket soar by over 56% in the past year, on the back of the previous year’s 55.7% growth, largely a French import phenomenon.
While the growing premium rosé segment still only accounts for 1.1% of all table wine (up from 0.7% a year ago), France is the country of origin of more than 78% of all US rosé imports.
Furthermore, rosé alone represents 16.8% of the total value of French wine imports with the average price of a French rosé sold in the US being $13.90.
Total sales of premium rosé in the US amounted to $146,747,201 last year, of which $110,810,876 worth was derived from French wine imports. The average price of a French rosé sold in the US is $13.90.
The growing enthusiasm for sparkling wine amongst US consumers has also helped boost the French share of the import market. While the sparkling category as a whole in the US grew by 23.1%, driven by the runaway success of Prosecco, Champagne imports grew by 8.4% last year, performing better than US domestic sparkling wine which saw growth of 5.3%.
Champagne’s average bottle price is over $52, more than four times the price of the average bottle of Prosecco at just over $12.
The growing trend in the US towards premiumisation is also benefiting French wines. Not only do French rosé and Champagne fit into this category, but so does the average bottle of French wine sold in the US, which is priced at $12.71, (up from $0.33 a year ago), the highest average bottle price of all imports by nation.
- US imports from France by value
- Rose – 16.8%
- Champagne – 41.7%
- Others 41.5%