An overview of the German wine export market
- Germany exported around one million hectoliters of wine worth 288 million euros to 130 countries in 2016 – a 4% drop in value terms and 3% in volume.
- Qualitätswein represented 85% of export sales in 2016, and 76% of the exported wine volume.
- The average price of Qualitätswein purchased ex-cellar totalled 3.23 €/l in 2016, compared with the average value for all wines, which fell one cent to 2.88 €/l.
- The American market is the top destination for German wine exporters, comprising over a quarter of total export sales.
- 2016 saw 187,000 hectoliters of wine, priced at an average of 4.26 €/l for an overall valuation of 80 million euros, exported to the US.
- The Netherlands is the second largest market for German wine, representing 11% of export value and 17% of of all exported wine.
- Norway climbed to third place in 2016, displacing Great Britain, and imported 61,000 hectoliter valued at 25 million euros.
- With a 28% market share and priced at an average of 4.04 €/l, Germany is the top exporter of white wine to Norway.
- Exports to Switzerland have doubled since 2012 to 25,000 hectoliters, with product value rising by 75 percent to ten million euros and an average price of 4.14 €/l.
- Japan holds ninth place on the list of destinations for German wine, with 26,000 hectoliters (worth ten million euros) headed to the country.
- Those totals place it solely behind China among Asian markets.
- Per capita wine consumption (20.6 liters on average) in Germany remained almost unchanged in 2016
- Volumes of wine purchase dipped by 1% compared to 2015, while the value also dropped slightly, by 1.6%.
- German wine accounted for 45% of all domestic wine sales in 2016, while their revenues were up by one percentage point to 51%.
- Italy claimed the second spot with 16% of all wines sold in Germany, followed by France (12%) and Spain (8%).
- 18% of all wines were purchased in supermarkets, a rise of one percent point vs. 2015 and five percentage points vs. 2012.
- Average prices for wine sold through this channel dropped by five cents in 2016 to 2.92 €/l, the first such drop in seven years.
- Domestic wine sales of German wine rose 8% in both volume and value.
- Source: German Wine Institute