Australian red wine exports - an overview
- Austalia shipped over $2bn worth of red wine overseas in 2018, growing 12% in value from 2017
- It is overwhelmingly the most popular wine style exported
- It also makes up a much larger share of the smallest exporters’ volume than it does for bigger exporters
- The number one destination for red wine exports is mainland China, which accounted for nearly $1bn of red wine
- Exports to mainland China also grew by the largest amount in the past year ($191m)
- Other key destinations for Australian red wine are the UK, the US, Canada and Hong Kong
- However, smaller destinations that are experiencing much higher growth in red wine imports include:
- Singapore, up by 24% to $75m
- Japan, up by 24% to $30 million
- United Arab Emirates, up by 63% to $24 million
- Thailand, up by 31% to $19 million, and Taiwan, up by 55% to $18 million
- The value of red wine exported at an average value per litre FOB of $10 and above grew by 23% to $837 million in 2018
- As growth in premium red wine outpaced the commercial end, the average value of red wine increased by 6T to $4.15 per litre
- In the domestic market, red wine also dominates by value and is experiencing healthy grow rates, particularly in the price range of $15 to $50 per bottle
Source: Wine Australia