Australian white wine exports - an overview
- Australian white wine accounts for 38% volume share of exports and grew by 10% in value to $606 million in 2018
- The largest exporters (above 100,000 9L cases shipped per year) over-index when it comes to white wine’s share of their exports
- The US is the number one destination for Australian white wine and grew by 6% in value to $186 million in 2018
- The other top destinations for white wine are the UK, Canada, mainland China and the Netherlands
- Canada has grown by the largest amount in the last 12 months, although almost all markets in the top 10 experienced growth
- The average value of white wine has grown by 3% to $1.89 per litre, with growth coming from across the price point spectrum
- White wine in the Australian market has a flat growth rate, with growth in the higher price points above $15 per bottle outweighing the decline in the market below $15
- Sparkling wine has a 1% of Australia’s wine exports and these declined in value by 2% in the past 12 months to $48 million
- Exporters who ship between 50,000 and 100,000 9L cases per year export more sparkling as a proportion of their exports than other exporter groups
- Mainland China is the top importer of Australian sparkling wine by value and grew by 3% to $7.7 million in 2018
- It is followed by Singapore, Japan, New Zealand and the UK
- Hong Kong has experienced the largest growth in value, which almost doubled to $2.5,
- Markets such as Thailand, Sweden and South Korea have also experienced high growth rates in the last 12 months
- Sparkling wine sales in the domestic market are growing steadily, with the $15 to $20 per bottle segment being the outstanding performer
Source: Wine Australia