Market
The Market
Growth. Empowerment. Connection. Diversity.
The
world wine market is large and growing, responding to increasing consumer demand from emerging markets. In total, more than 26 billion litres of wine are produced each year, globally1, not including juice concentrate and other grape-derived products. Of that volume, approximately 30+% is traded in bulk between producers and to brand owners before being bottled and released for sale.
Bottled wine non-proprietary brands (ie buyers’ own brands, private or exclusive labels) have grown over the last 20 years to more than 40% of all retailed wine, representing in excess of 1.2 billion cases (9L) sold annually.
Previously buyers and sellers have connected and completed trades either directly, or through wine agents/brokers based within regions, using conventional communication.
VINEX offers the future of wine trading, a unique business to business service – Wine Trade without Boundaries. An innovative scalable technology to connect trade organisations within and across markets, providing a more efficient, accessible, functional and secure system.
The Exchange is diverse and comprehensive, operating in multiple languages and available to individuals and organisations in, or related to, the wine industry.
What does VINEX trade?
Grapes
Prior to each harvest, VINEX enables Pre-Harvest Contracts to be traded for fresh grapes, with growers able to offer their forecast quantities through the exchange.
Buyers are also able to promote their purchase requirements and receive offers for supply from growers. Buy/Sell Listings for grapes are entered and displayed within the Grape Exchange. Read more on the Grape Ex here
Bulk Wines
Wines in a bulk format, either unfinished or finished are traded through the exchange. Trades on average are more than 200,000 litres, and range from 500 litres of luxury (A) wines to 5 million litres of commercial (D) wines. In addition to wine, VINEX also trades wine must, juice concentrate, grape spirit and brandy.
Bottled Wines
Wines in all packaged formats are traded through the exchange. Categories include Producer Brands, Private Labels, Buyers’ Own Brands, Clearance, UnLabelled, Cleanskins and Shiners. Read more here on Packaged Definitions
Bottled wine sellers are able to feature their offering through the exchange, incorporating specific packaging details, photos and technical specifications. Sellers can present their wines to all buyers through the Main Exchange or target specific buyers through the Sub Exchange.
Buyers are able to promote their buying requirements for any packaged wine type, including Producer Brands, looking for a new distributor or a new Private Label and include specific product, trade, packaging and technical details.
Premium and appellation wines can be tendered through the Boutique Exchange which provides smaller and mid-tier producers and buyers with an opportunity to sample, connect and create new relationships.
Who makes up the market?
Sellers
Sellers include cooperatives, independent producers, wine agents/brokers, contract winemakers, bottling companies, brand owners, exporters and wholesalers. Members range in size from large to small, are located within or across multiple regions. To trade through the exchange they have first had to be verified and approved by VINEX administration. VINEX Registration Form available here
Buyers
Buyers include exporters, importers, bottling companies, wholesalers, retailers and wine producers. They also range in size and are located in established or emerging wine regions and markets. For buyers to trade through the exchange they have first had to be verified and approved by VINEX administration.
Thanks to VINEX, the connection between buyer and seller becomes fluid and impossible deals become a reality. Ramon Ramos, Bodegas Ramon Ramos, Spain
FAIRNESS IN TRADING
To ensure equality and fairness in trading, VINEX protects the identity of buyers and sellers throughout all stages from adding a listing, making offers, negotiation to the sampling process. On occasion, prior to the trade final acceptance and only with the approval of VINEX, the buyer and seller may need to discuss and confirm specific details of a trade. Once a trade is established, the VINEX Clearing & Settlement team raise a Sale & Purchase Agreement first received by the Seller to review and approve the payment terms. Once the Seller’s acceptance is confirmed, the agreement is forwarded to the Buyer for their final authorisation upon approval of final sample and technical specification.
Member Profile
As a valued VINEX member, you are assigned a ranking indicating your level of trading activity, accreditation and status in the Industry. VINEX regularly reviews the rankings to ensure they correctly reflect each member’s current status. In addition, an abbreviated profile displays your category of membership level, country of origin, number of listings and completed trades along with contracted payment terms (Cash, Docs or Credit terms).
If you require more information on Member Profile, your Regional Managers are always available to assist.
Market IQ
More information on the market, including pricing, inventory and forward trends is available in the VINEX Market IQ section. To receive complete access, register for membership, log in and up-to-date market intel is yours.
1*OIV 2013 World Report
