Castel Frères the largest wine brand for second year
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Castel Frères has been named the largest still wine brand in the world for the second year in a row.
The Castel-owned French wine brand managed to hold onto the top spot despite strong volume gains from other big names in the top five.
Barefoot and Concha y Toro recorded the strongest gains in the top 10 rankings, according to market analysts IWSR, both increasing by more than 1 m nine litre cases.
The largest US based winner was E&J Gallo with no less than three brands in the top ten. The wine giant’s Barefoot brand, which remained steady in third place despite recording a 6.2% increase in volumes, and adding over 1m new cases in the US alone last year was the biggest winner. Meanwhile, E&J Gallo’s Gallo brand dropped two places in the top ten from 7th in 2015 to 9th last year, with volumes down by 4% overall, while its Carlo Rossi brand crept one place up the rankngs from 8th to 7th place.
The Franzia brand, owned by the Wine Group, maintained its position in second place in the rankings, recordinga 2.6% increase in its volumes, gaining an additional 630m cases. Chile’s Concha y Toro, whose brands includes Casillero del Diablo, Frontera and Sunrise, was the biggest mover in the top five, managing to gain more than 1m cases to reach the fourth place, swapping places with Spain’s Felix Solis in fifth place.
The Chilean wine company’s biggest gains came from the domestic market, where growth was recorded at nearly 400,000 cases. Premium brand line Casillero del Diablo continued to gain strongly in the UK, up 9% on 2015, to cap overall Concha y Toro range growth of over 300,000 cases in the country. It enjoyed further strong increases in the Netherlands, Mozambique and the US.
Australia only managed one brand in the top ten, the Casella owned Yellowtail, where volumes inched up by 0.1% to gain an additional 13.5m cases.