World's largest Malbec producer sees soaring exports

The world’s biggest Malbec producer Grupo Peñaflor smashed its bottled wine exports record last year, hitting 68m bottles, the equivalent of 51m liters for a total value of US$174m.  

At the same time the company’s exports jumped by 7.7% in volume and 13.9% in value.   This gives Grupo Peñaflor, which is Argentina's leading wine company and one of the top 10 wine producers in the world an export market share of nearly a third (29.2%).  

Its main export wineries include Trapiche, Finca Las Moras, El Esteco, Mascota Vineyards and Navarro Correas, with its key overseas markets being the US, UK, Canada, Mexico, Brazil, Denmark, Netherlands, Switzerland, Sweden and Germany, between them accounting for more than 90% of sales volume.   

“We are very proud of having reached a new export record. It involves a combined great effort from hundreds of independent growers, our own agronomists, enologists and our marketing and sales teams, that enables our wines to reach consumers in over 100 countries,” said exports director Pablo Ghiorzi, exports director.  

“The year 2018 was excellent for us in the US, the number one market for Argentine wines, where we grew by 17% in volume in spite of a very difficult context, in which the Argentine category went down by 10% versus other countries.   

“We must highlight the remarkable performance of our wines Trapiche Oak Cask —Argentina’s number one wine sold worldwide —and Trapiche Broquel, both of which recorded a double digit growth in US, as also the consolidation of Unanime as one of the premium Argentine wines best sold in that market.