Merger creates biggest DtC wine and spirits supplier in US

Wineshipping and 24 Seven Enterprises which includes Pack n’ Ship Direct and Vin-Go, have joined forces to form the largest DtC alcoholic  drinks supplier in the US.

The new partnership that will be part of Wineshipping’s parent company DTC Logistics  claims it will be able to offer same day delivery to customers in large urban areas via a national network of temperature controlled and one to two day delivery to other locations.

Eric Lewis, who joined Wineshipping in January 2020 from recent executive positions at Amazon, Google and Casper, will continue in his role as CEO of DTC Logistics, based at the company’s Napa headquarters.  

“DTC Logistics will drive more winery and e-commerce sales with same day and overnight delivery,” he said. “By offering the delivery standards that consumers have come to expect, we predict that customers will adapt their beverage alcohol buying behaviours, purchasing more products, more often.”  

Lewis believes that the DtC wine and spirits category is ripe for potential pointing out that while over half of most product categories are now bought online and delivered to consumers directly, this is currently the case for only 10% of alcohol sales.

“Moving from brick-and-mortar to mobile devices allows consumers to shop more frequently and easily. Consumers demand their goods faster and with more visibility. These demand shifts are driving an increased need for speed, accuracy and innovative solutions in the wine and spirits industry where less than 10% of sales are direct to consumer."     

“This combination of companies brings together two very talented like-minded teams that will be dedicated to delivering operational excellence and unsurpassed customer service,” said James Delaney, 24Seven Enterprises founder and CEO.  “Our partnership provides producers and retailers the ability to efficiently scale their DTC businesses. We are pleased to offer the tools we have developed to better manage inventory, accuracy, forecasting and the overall consumer experience.”        

24Seven acquired Napa’s Vin-Go and Sonoma Country’s Pack n’ Ship in June 2019.